Cadillac Magazine

The Cadillac Fleetwood Brougham may always be remembered as the benchmark for American luxury cars.  These cars with their big V-8 engines, soft cushy seats for six full size Americans were the mark of a successful career or an eventful retirement ready to cover mile after mile on the open roads.  First introduced to the American public in 1947 it remained in production until 1996. continue reading…

The Cadillac Cimarron was the short lived attempt to bring a smaller vehicle into the luxury market. It’s considered the poster car for everything that was going wrong with engineering and with GM in general at the time. This half hearted attempt to enter this smaller car market nearly killed the Cadillac brand and still remains one of the biggest shames in the auto industry. continue reading…

In the mid 1990s, American middle aged, middle class car buying attitudes and practices were slowing shifting from the traditional stepping stone vehicles for Cadillac ownership.  These people were no longer spending $40,000 for new DeVilles, Sevilles or even $35,000 for Olds Auroras or Buick Park Avenues.  Cadillac executives knew that they needed to find a new vehicle to bring in new, younger customers to Cadillac ownership; however they also feared a repeat of the failed Cimarron of the early 1980s. continue reading…

For most of its existence, Cadillac was considered the ultimate in luxury cars. But around the 1980s, something happened that disturbed Cadillac: Other manufacturers started producing luxury models to challenge their position. Especially troublesome in the late 80s was Mercedes. In 1988, Mercedes introduced its luxury roadster, the Mercedes-Benz 560SL… Cadillac knew they had to respond. And respond they did – in a big way – with the Cadillac Allante. continue reading…

For decades, no other car has presented quality like Cadillac…. and among  Cadillacs, few were as luxurious as the Cadillac Eldorado.  In fact, it was the Eldorado that most people pictured in their minds when they thought of a Cadillac.  Lasting for about half a century, the Eldorado’s lifeline went from 1953 to 2002.  It was about that time that gas prices started hovering around and exceeding $3.00 per gallon, and when people started putting their car-driving habits on a budget. continue reading…